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Obama’s message to (all?) Christians January 15, 2008

Posted by Zack in Uncategorized , trackback

Hopefully, for Obama’s sake, his campaign won’t talk about his “call” only to black Christians, but white Christians also. Check out this Washington Post campaign diary:

GREENWOOD, S.C. — The brochure being handed out in South Carolina shows a picture of the candidate with his hands together and eyes closed. In large letters, it reads “ANSWERING THE CALL.”

Inside, voters learn of a candidate who was “CALLED TO CHRIST” and even larger letters is a “COMMITTED CHRISTIAN” and is quoted saying, “I believe in the power of prayer.”

Barack Obama’s campaign in South Carolina is targeting black voters, and one of the ways he’s doing it is appealing to a connection based on shared religious faith.

His campaign would benefit from telling his story of conversion and faith to predominantly white evangelical churches everywhere too. For such a strategy to be meaningful, though, the message can’t simply be “Obama is a Christian with the same faith story as you.” Rather, the message needs to include concrete examples of how being a follower of Jesus will lead him to be a better president.

Christians today are especially conscious that simply identifying as a Christian doesn’t mean too much. They want to see Christian leaders walking the walk. Huckabee connects his faith with compassionate (sounding) positions on immigration, education and other social issues. But I’ve been getting the feeling that Obama’s advisers aren’t making the connection.

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